Crew is a two-sided marketplace and project management system connecting creative professionals with businesses looking for work of all types – ranging from design disciplines to app development.
At Crew, I helped iterate on various customer journeys – onboarding for a client to get work to creatives faster, to envisioning an entirely new workflow for creatives looking to find work in Crew.
I worked on the ongoing design and development efforts for Crew’s website – targeting inbound leads and potential customers. Updating Crew’s visual design and unifying their look and feel for a cohesive experience across different channels was a large part of this work. Another part focussed on our information architecture and hierarchy – surfacing key content on the blog and engaging more email subscribers.
Crew’s marketing strategy is built around “side projects” – creating value to get people’s attention. With this in mind, I worked on Moodboard while taking Crew’s ideas for effective side projects into consideration. This involved more of a unique look and feel, emphasis on sharing, collaborating and commenting too.
You can read about Crew’s side projects and their strategies on the Crew blog.